ACADEMIC RESEARCH

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Makeup tutorial
How consumers consume social media influence
Journal of Advertising

123-456-7890

Speed Boat
Strategic approaches to augmented reality deployment by luxury brands
Journal of Business Research

123-456-7890

Speed Boat
firestorm.jpeg
Branding in the age of social media firestorms: How to create brand value by fighting back online
Journal of Marketing Management

123-456-7890

We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Journal of Retailing and Consumer Services

123-456-7890

Teenagers on Mobile phone
Travel Selfie
Augmented reality: Designing immersive experiences that maximize consumer engagement
Business Horizons

123-456-7890