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ACADEMIC RESEARCH
Download my academic research papers here

How consumers consume social media influence
Journal of Advertising
123-456-7890

Strategic approaches to augmented reality deployment by luxury brands
Journal of Business Research
123-456-7890


Branding in the age of social media firestorms: How to create brand value by fighting back online
Journal of Marketing Management
123-456-7890
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Journal of Retailing and Consumer Services
123-456-7890


Augmented reality: Designing immersive experiences that maximize consumer engagement
Business Horizons
123-456-7890
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