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COMING SOON: Interactive and self-guided online courses that teach you how to build epic brands
Dr. Joachim Scholz is a marketing professor at Brock University with over ten years of experience in teaching social media marketing to university students in the United States and Canada. He combines his expertise in cultural branding and his own empirical research to offer the world's first scientific system for visual storytelling.
The online courses will cover
A scientific SYSTEM to create epic brands
An framework to tell epic brand stories through consistently expressing clearly defined character archetypes
A detailed INSTRUMENT for visual storytelling
A master list of over 300 visual elements to help marketers and creators translate archetypes into actual visual content
Several INPUT METRICS to demonstrate success
Calculations and benchmark recommendations for metrics that measure a brand's archetypal strength and consistency
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